Who Needs a Copyeditor? Everyone.
Like they say, content is king. Your content strategy can literally make or break your business—not even because of what you have to say, but because of how you say it.
By now, everyone has heard of SEO. But in today’s bot-obsessed, content-bloated environment, it’s important to remember that the end user is still human. And as much as we all like to hope that nobody notices our little mistakes, when you put errors into print or up on the web, the people reading them may quickly lose confidence in your brand or message.
Are you too young, maybe a little too careless to dot the i’s and cross the t’s? Are you too old, struggling just to keep up with the technology and trends? Are you really an expert or just someone recycling words from elsewhere on the internet? Are you an impostor trying to poach domestic business from outside the country—or worse yet, a spam bot only pretending to be human?
Poor writing and mechanical errors can say a lot about who (or what) is behind them. Inversely, making sure that your writing is effective, coherent, and intelligent will instill confidence and set your readers’ minds at ease.
This doesn’t mean you have to be an expert in grammar—you’ve got plenty of other things to worry about. But you can greatly benefit from the help of someone who is an expert.
You may be writing a blog post or a white paper, building the bones of a new website or revamping your old one, penning your first novel, submitting a résumé for your dream job, or maybe posting a simple ad for an upcoming sale. Don’t let typos or grammatical errors eclipse your message.
If you’re putting it in writing, whether in print or on the web, you need a skilled copyeditor to fine-tune your work.
